The EU Packaging and Packaging Waste Regulation (PPWR) has been officially enforced, bringing huge compliance challenges for cross-border brands selling into European countries.
Key requirements under PPWR:
- Ban unnecessary overpackaging, promote lightweight & minimalist design
- Mandatory minimum recycled material proportion in packaging
- Restrict plastic coating & non-separable composite layers to improve recyclability
- Standardized recycling marking on all packaging
Common compliance pitfall: Laminated plastic film that cannot be separated from paper boxes will make packaging unrecyclable, resulting in customs detention and fines.
Szvve Packaging develops PPWR-friendly paper packaging for European market:
✅ Plastic-free recyclable paper construction without non-peelable lamination
✅ Soy ink printing to reduce volatile organic compounds & heavy metals
✅ FSC-certified virgin paper & recycled paper options
✅ Support customized recycling symbol printing as required by regulation
If you sell cosmetics, supplements or gift sets to EU countries, we suggest designing packaging following PPWR standards from sampling stage to avoid risks. Contact our team for compliant custom packaging.